Brotherhood - Selma, North Carolina

Brotherhood, located at 300 S Pollock St, Selma, NC 27576, United States, represents a significant local grocery option within the community. The establishment, reachable via phone at 9199659001, offers a straightforward shopping experience focused primarily on providing essential food supplies. Its core specialization lies in the operation of a supermarket, catering to the daily needs of residents in and around Selma.

Location and Accessibility

The supermarket’s address in Selma places it within a relatively accessible area. It’s designed to be convenient for those seeking a local source for their groceries. Furthermore, Brotherhood demonstrates a commitment to inclusivity by offering wheelchair-accessible car parks and wheelchair-accessible entrances, ensuring that individuals with mobility challenges can navigate the premises with ease. This accessibility feature, coupled with the availability of same-day delivery, speaks to a proactive approach toward meeting diverse customer needs. The store's layout and design seem to prioritize a quick and efficient visit, reflecting an understanding of busy schedules.

Specialties and Services

While the supermarket's primary focus is on providing a wide range of food items, it also embraces modern payment methods. Customers can utilize credit cards, debit cards, and NFC mobile payments for seamless transactions. Recognizing the needs of budget-conscious shoppers, Brotherhood accepts SNAP/EBT, making fresh and nutritious food more attainable for a broader segment of the population. The convenience of a quick visit is further enhanced by the readily available payment options. The store is a small business, likely contributing significantly to the local economy and fostering a sense of community support.

Customer Feedback and Reputation

Brotherhood has garnered a considerable number of reviews on Google My Business, with a total of 146 customer testimonials. The average opinion reflects a generally positive experience, with a 4.2/5 rating. Initial comments suggest a perception of value, with many customers highlighting the amazing prices and the great owners. It’s noteworthy that some reviews acknowledge a potential misunderstanding regarding the store’s location, with some describing it as having a ‘bad rep’ for being ‘ghetto,’ although the prevailing sentiment suggests this perception is inaccurate – many emphasize that it’s simply a matter of keeping to oneself. This indicates a need for consistent communication and perhaps a proactive effort to dispel any negative assumptions. The overall feedback points to a reliable establishment that prioritizes affordability and customer service, though improvements in store presentation are frequently suggested. The store’s continued success depends on maintaining this positive outlook and addressing any lingering concerns.

Additional Points of Interest

• Food: The core offering is a diverse selection of grocery items.
• Delivery: Same-day delivery services are available for added convenience.
• Customer Service: Positive feedback suggests friendly and helpful staff.
• Community Focus: As a small business, it plays a role in the local economy.

In essence, Brotherhood presents itself as a practical and approachable supermarket within Selma. Its commitment to accessibility, diverse payment options, and competitive pricing makes it a valuable resource for the community. The positive customer feedback, combined with its strategic location and convenient services, positions it as a reliable choice for residents seeking their daily grocery needs. The store’s adaptability to evolving customer preferences, as evidenced by the acceptance of SNAP/EBT and the offering of delivery services, further solidifies its position as a responsive and community-oriented business. The ongoing effort to maintain a welcoming atmosphere and address customer feedback demonstrates a dedication to sustained success and positive relationships within the local area. It is a testament to how a small, locally-focused business can thrive by prioritizing customer satisfaction and embracing modern conveniences. The store’s operations likely contribute to the vibrancy and economic well-being of Selma.

👍 Reviews of Brotherhood

Felix L.

5/5

Great owners and has amazing prices. Gets a bad rep for being ghetto but really it’s not bad you just have to keep to yourself.

Kimiko L.

5/5

I Love Them All.. They Treat you as Family & They are Not only store Owners but, They Help The Community By Posting A Wooden Box outside up the street..That they put can goods in For those who don’t have food / Clothes. Allowing them to help themselves too, Whatever is there for them to use..Lisa, Help my Family before by raising Money for us when we were homeless a long time ago.. do to no fault of our own & she never said A Word to anyone. She Even raised money for Funerals before. Very Mothering & Nurturing Woman. The Men Are Very Strong & Down to Earth but, mostly Good Men.The Product Are Up to Date & Fresh.💓💓

Nell N.

3/5

Popular for a variety of races. The employees are cordial and accomodate spanish-speaking customers. Loiters are often outside asking for money or cigarettes but no major problems of safety issues.

Nell N.

3/5

The "hindu" owners are favorites along the multi-racial locals. They are friendly and even speak adequate spanish a large majority of their hispanic customers. Its fine for a beer run or cigarettes but unfortunately most of the time you'll see panhandlers standing around outside.

Keesha J.

5/5

Muhammad and Mrs.Lisa makes me feel comfortable each and every time I'm there. It's all family, and the new chicken kitchen is great, I love it

william W.

5/5

Food from the Cuban food truck was delicious, but expensive. Order for 3 people was almost $58 and it fit in a Walmart blue bag sized bag.

shelisa T.

4/5

Very easy unjudemental employees. Great drinks and tobacco. Also entertaining people are usual outside the place

Áñiyäh S.

5/5

Been going here since I moved to selma love this store and friendly staff