Bella Jules - West Reading, Pennsylvania

Angela B.

Highly recommended!!!!!!!

My daughter did not want to go to prom until she decided she did 1 month before her prom day. Now she is going to 2 proms. She was trying to find the right store and Bella Jules was our first store to look.

On Friday we walked in and Ester was a wonderful help to us from start to finish. My daughter didn't find a dress that fit which was to be expected. We went searching again to other various stores, she was not happy, but she decided Bella Jules La Femme 32731 dress was the one. So we called Bella Jules, Ester answered and said to come in on Sunday and see what the manager can do because my daughter did not like the back of the dress. We came in on Sunday told Juli what she was looking for she was super attentive and got right to finding out information she called the seamstress and they will be putting in a zipper.

We are excited to see how the dress turns out. Thank you so much Bella Jules for being amazing to us and accommodating my daughters needs. We will definitely be shopping here again in 2028 for another prom dress.

Katie M.

I went here for a prom dress and I was so excited to try some dresses on from their pretty pictures on Instagram. Once I got there they only had like 3 dresses in my size and no helped me. The dressing room is also super tight. I left with a dress I didn’t love and left so defeated. If you are bigger than a size 6, don’t go.

Rose

Bella Jules staff and owner were not only helpful but beyond amazing! They made sure to go through different styles with me and allowed me to try on some of the dresses that fit a similar wedding feel. I loved how involved they were in making sure my wedding dresses became the perfect pieces for the day. If I have another important event I definitely will use them again. I am so grateful my husband’s sister introduced me to this wonderful boutique.

timothy S.

It's hard to put into words how exceptional this boutique is. I went with my daughter, for her first formal dress shopping, for her prom. I was very nervous as my baby was growing older. The entire staff treated me like I was their most important customer ever, while giving her even better service. The hostess, as the best word I can name for the associate that helped my daughter, had the perfect eye for fashion that would accent my daughter's skin tone and hair. They helped her try on as many dresses as she wanted, and help show the pros and cons of each style.

When we finally found the absolute perfect gown, I started to break down in tears. Worried that they will going to think I'm slightly crazy, I was surprised and at ease to find I wasn't the first father to do this. They even provided me tissues when I started crying. But let's get back to the dress.

I cannot wait to see her dressed in her prom gown. She will forever be my princess, but thank you to Bella Jules, she is an absolute angel, they just fitted her with her wings! I cannot thank everyone at the location for what they did. But I hope they know, they have forever helped me see through the first of many more coming of age events!

I highly recommend every young lady who needs the most elegant of gowns, should set up an appointment and have themselves pampered in a way you can't even imagine!

Regina A.

We had a great experience at Bella Jules. We had a later appointment to shop for prom dresses. The staff were all very helpful, attentive, and patient. My daughter tried on many dresses and the women were all very kind. They never even let us know they were closing. We never felt rushed. They have a large selection of beautiful dresses. They were amazing! We will be coming back next year! Thanks!

Hayleigh L.

absolutely loved this place i gave Ester ideas of what i wanted and she found THE PROM DRESS for me!!! i was so excited highly recommended this place

Rose K.

For 15 years, I have been loving this store. I can always find unique pieces to liven up my wardrobe. Julie has a keen eye for fashion and has a great staff to help find something you will love to wear.

Dj F.

Although we didn’t purchase a dress, the staff were very attentive, patient, helpful, and polite. They have a large selection of prom dresses and the overall atmosphere is cozy and calm. I’d recommend them and make sure you ask about alterations, colors, etc. They had great answers for everything! Thanks to the staff for making our prom dress shopping experience so wonderful!